VIVA

How does VIVA disrupt the way the world drinks tea?

VIVA disrupts the market by being a tea-centric brand, solely dedicated to securing a consistently perfect tea experience for its consumers. VIVA achieves this by dissecting and studying all aspects of the experience. This entails innovation and world-class artisanship when it comes to beautifully designed tea accessories. VIVA sources the most exceptional and de-licate tea leaves and blends available around the globe. And finally, VIVA selects simplified eco-sustainable materials when it comes to product and packaging. In short, VIVA disrupts the market by being consumer-centric, treating tea as a unique personalized experience rather than a commodity.

Peng Lin, VIVA’s Founder, CEO and Tea Lover, grew up in Aar-hus, Denmark and previously owned a software company. In September 2010, Peng wondered why it’s seemingly compli-cated to find fine tea and similarly difficult to find aesthetically pleasing tea-ware to compliment the fine tea it carries.

He had a vision and aspiration to revitalise the traditions of tea and cultivating a modernized and elevated experience. And rightly so, he began from the ground up by running a successful houseware factory, which over the years has be-come the go-to supplier for luxury houseware brands around the world. Capitalizing on his extensive experience with man-ufacturing and supplying for these brands, he launched VIVA products to fill a market gap of premium tea-centric drinkware and accessories.

Shortly after, Peng partnered with a group of leading product designers in Denmark, creating beautifully crafted pieces that are highly cherished and enjoyed by tea lovers.