Perfectly iced cupcakes are sitting on the cake stand. The uniformly sliced sandwiches are ready to go. Everything is almost set for the guests. Everything is looking adorable. Has afternoon tea ever been so photogenic?

The only two things missing are the guests and the tea. Your friends are on their way and as for the tea, today is the day to showcase your new and refined tea set. The Pure tea set just stood out. Its unique shape was so eye-catching and beautifully elegant that you couldn’t resist it. The crisp white porcelain was so classic next to its quirky style. Everything about it screamed quality and refinement.

You admire it sitting there on your kitchen bench and take a snapshot of the beauty you’ve created. Your Instagram followers will love it. And so will your friends. The Pure large tea set is here to see you through years of wonderful afternoons spent with good friends. You’ll never tire of having this set as the centrepiece.